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Holiday Shipping Notice: Orders will not ship on 12/25, 12/26, 12/31, 1/1, 1/2, or 1/5. Orders placed during this time will be processed the next business day.

Brand & Store Guides

Use this page to access official brand guidelines, store design manuals, installation guides, and other resources for Circle K and affiliated brands.

Brand Guidelines

Urban Renewal NA Brand Guidelines Urban Renewal North America Brand Guidelines (PDF)
Comprehensive brand standards for Circle K franchise locations in North America.
Kangaroo Express NA Brand Guidelines Kangaroo Express North America Brand Guidelines (PDF)
Official brand standards for Kangaroo Express in North America.
KE / OTR Brand Elements Guide Kangaroo Express / On The Run Brand Elements Guide (PDF)
Brand elements reference for Kangaroo Express and On The Run.

Horizon Concept and Installation Manuals

Horizon Reference Manual Circle K Horizon Reference Manual (Installation Guide) (PDF)
Detailed installation instructions for Horizon program fixtures and signage.
Horizon Concept Manual Circle K Horizon Concept Manual (PDF)
Concept-level reference for Horizon layouts and design principles.

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